Increased work performance:

"WorkMeter led to an increase in employee performance, establishing a climate of productive competitiveness between departments that had an impact on the company's results"

"Esdemarca needed to improve the planning and workload sharing of resources as well as increase the productivity of some departments."

+ 30% productivity

Greater commitment

Process improvement

Improved work time management


The Challenge

After reaching a certain volume of activity, we had the need to measure the productivity of some departments (especially the logistics, commercial and production departments) to know the activity they were developing and the use they were making of their tools, in order to analyze their performance and draw conclusions.

In addition, since it was not an automatic data collection, the information obtained was not a true reflection of the efforts and hours spent on the many projects managed by the company, causing serious planning problems and erroneous estimates of the workload of resources.

?We manage 100% of our processes in-house (except for transport and hosting, which are outsourced). Due to the specifics of our business, management is one of the biggest challenges because we produce campaigns, manage online marketing, operate our own email marketing tool and have a logistics center.

Our objective was, on the one hand, to optimize the management of these three key departments for the company, since due to their capacity to generate and manage campaigns it is essential to measure and analyze their productivity. On the other hand, we needed to transmit to some of our employees that their performance was going to be evaluated.

The solution

Although, initially, we implemented the EffiWork solution only for some employees, later it was extended to the departments directly related to operations, to finally end up implementing it 100% of the organization.

‚ÄčIn this process we understood that the culture of efficiency should extend to the whole company.

At the beginning of the process, the employees made their queries about the objective of implementing this system and we were able to solve their doubts within a period of 2 weeks. After this time, EffiWork was understood as one more solution within the different management tools of our company.


The results were practically immediate.

For workers whose functions were directly related to the management of computer applications, their performance improved between 20 and 30%. This effect was noticed after the first 2 weeks of implementation since themselves were aware of how they managed their time.

The introduction of EffiWork generated a competitiveness factor between the different departments, which led to the organization of periodic meetings to monitor their results and by contrasting them with EffiWork's metrics, they were able to see the best practices by work area.

The implementation of this system generated some interesting situations, such as that of one of our employees who had little communication with her colleagues and who told us that she wanted more work, since she had "too much time" with the work she was doing.

?After evaluating the effects of applying this software to all employees of the organization, in the first 3 months after its implementation, we achieved a consolidated productivity increase of 30%..

About ESdemarca

Esdemarca is a private sales club. Its main activity is based on the launch of daily online promotions for fashion campaigns and accessories from the best brands, with discounts of up to 70%.


Textile and fashion industry



Company size:

11-50 employees

WorkMeter Products:


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